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JULY 2019: Are You Ready For a Bloom Bash?

Published July 12th, 2019 by Devteam


The J. Berry team is headed to Columbus, Ohio for Cultivate’19 and we hope to see you there! This year our booth theme is "Bloom Bash" as we introduce exciting new products including Crème De La Cocoa™ Summer Spice™ Hardy Hibiscus, Crown Jewel Begonias™, Rico Suave™ Hollywood™ Hibiscus and Vanilla™ Cabana Canna™.

Plan now to stop by our booth #114 and/or see these latest introductions in the New Varieties Zone display NV15, NV17, NV19 and NV21.

We encourage you to visit our great grower partners who are also exhibiting at Cultivate’19 including:

Botany Lane Greenhouse,
Booth 1521
DHM Innovation, Booth 3647
Harrell's LLC, Booth 2407
KANEYA Co Ltd, Booth 0411

Knox Horticulture, Booth 2314
Railroad Nursery Inc, Booth 2232
TreeTown USA, Booth 1217
Vista Farms, Booth 1632

As you get ready in the a.m. for the show, or are relaxing in your room afterwards, flip on your hotel TV and look for our two in-room commercials!

WHO'S IN YOUR HOLLYWOOD SQUAD?

Last year we launched a consumer campaign #WhichCharacterAreYou featuring an online quiz that determined which Hollywood™ Hibiscus matched your personality. We supported it with character graphics on social media and it was very popular with gardeners.

We know that fans of our Hollywood™ Hibiscus are dedicated. In fact, many consumers are becoming collectors. Like Lay’s potato chips, "they can’t have just one," they want to collect them all!

Therefore, this week we’ve debuted a new quiz titled, "Who’s in your Hollywood Squad." It is designed to reinforce and/or encourage multiple purchases at retail of our hibiscus divas and will be featured on social media as well. With this quiz you can find out which Hollywood™ Hibiscus personalities are your besties. Are you part of the Party Crew or maybe you're a Jock? With five different squads to join, consumers are sure to find some new friends for their summer garden.

Take the Quiz!

REFINED RICO

We’re excited to report that Rico Suave™ Hollywood™ Hibiscus is among the Plants of Distinction for July 3rd by the Trials Gardens of the University of Georgia. They recognize some of the best plants currently in their garden and help promote these stunners to the trade and gardening public.

NEW CREW

We are pleased to announce two additions to the J. Berry team:

We’re proud to have Gary Hickman come on board as our General Manager. Gary owned and operated his own sales and green industry merchandising business and software companies in Florida before moving on to run container growing locations in Florida for Holmberg Farms and Flowerwood Nursery. We are confident that Gary’s entrepreneurial drive and business management skills will help lead J. Berry to achieve maximum gains in production, revenue, market share and profit performance. 

Tamara Risken, our Marketing and Licensing Director, is thrilled to welcome Nick Lovelady as Marketing Manager. She is excited to have someone of Nick’s caliber to help bring to reality the creative marketing projects J. Berry is known for.

Nick grew up on a small family farm and treasures vivid memories of baskets of veggies and home canning. Growing up he learned the ins and outs of the kitchen and bath industry from his father, eventually working in the dealer network and retail big box segments before opening his own design showroom. Nick has been profiled by industry-leading magazines and news outlets and consulted for manufacturers and retailers, as an early adopter of social channels for the home and garden industry.

SUMMER SHOW EXPOSURE

J. Berry is proud to be attending, exhibiting or sponsoring the following green industry events this summer:

Perennial Plant Association Sponsorship of New to the Market Forum at the Perennial Plant Association National Symposium in Chicago.

Home is where the heart is so we’re pleased to once again be a sponsor of the TNLA Nursery Landscape Expo 2019.

Check out our entries in the New Varieties Showcase at The Farwest Show.

Check out our entries in the New Varieties Showcase at The Farwest Show.

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